Tool Review

RethinkFirst

Privacy: A

RethinkFirst (now part of CareFirst) provides ABA therapy and autism services for children, plus mental health support for employees and families.

Support Level
Clinical
Pricing
Insurance
Platforms
Web
Privacy
A

Best For

  • Families seeking ABA therapy or autism services for children
  • Employees with RethinkFirst benefits through their employer
  • Parents wanting autism support and training
  • Those with insurance covering RethinkFirst services

Not Recommended For

  • Adults seeking individual therapy for themselves
  • Those without employer or insurance RethinkFirst coverage
  • People seeking services unrelated to autism/developmental needs
Reviewed by HeyPsych Board· Last reviewed September 2026

About RethinkFirst

RethinkFirst is a behavioral health platform offering Applied Behavior Analysis (ABA) therapy for children with autism, developmental support, and employee mental health programs. Their autism services include video-based parent training, direct ABA therapy, and developmental assessments. For employers, RethinkFirst provides digital mental health resources, counseling access, and family support programs. The platform is often accessed through employer benefits or insurance coverage. RethinkFirst combines technology (video training, apps) with clinical services to make behavioral health more accessible.

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Privacy & Security

Privacy Grade
A
HIPAA Compliant
Yes
Data Sold
No

HIPAA compliant. Protections for children's health information.

FAQ

About RethinkFirst

Applied Behavior Analysis (ABA) is an evidence-based treatment for autism that focuses on developing communication, social, and daily living skills while reducing challenging behaviors. RethinkFirst provides ABA through trained therapists working with children and families.

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