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Tools/Compare

Psychology Today vs GoodTherapy vs TherapyDen vs Zencare

Show:
Detail:
Attribute
marketing-patient-acquisition

Psychology Today

marketing-patient-acquisition

GoodTherapy

marketing-patient-acquisition

TherapyDen

marketing-patient-acquisition

Zencare

Psychology Today
GoodTherapy
TherapyDen
Zencare
Key Differencesat a glance
Psychology Today:Purpose-built for mental health
GoodTherapy:Purpose-built for mental health
TherapyDen:Offers a free tier
TherapyDen:Purpose-built for mental health
Zencare:Purpose-built for mental health

Overview

Tool Name
Psychology Today
GoodTherapy
TherapyDen
Zencare
Tool Name
Psychology Today
Psychology Today
GoodTherapy
GoodTherapy
TherapyDen
TherapyDen
Zencare
Zencare
What It Is
The largest therapist directory with 400,000+ provider profiles. $29.95/month gets you a searchable listing that patients use to find care.
Therapist directory emphasizing ethical practice and client education. $29.95/month for a searchable provider profile.
Inclusive therapist directory focused on LGBTQ+ affirming and social justice-oriented providers. Free basic listing, $15/month for premium.
Curated therapist directory with video introductions and vetted providers. $150/month for premium visibility.
What It Is
Psychology Today
The largest therapist directory with 400,000+ provider profiles. $29.95/month gets you a searchable listing that patients use to find care.
GoodTherapy
Therapist directory emphasizing ethical practice and client education. $29.95/month for a searchable provider profile.
TherapyDen
Inclusive therapist directory focused on LGBTQ+ affirming and social justice-oriented providers. Free basic listing, $15/month for premium.
Zencare
Curated therapist directory with video introductions and vetted providers. $150/month for premium visibility.
Primary Category
marketing-patient-acquisition
marketing-patient-acquisition
marketing-patient-acquisition
marketing-patient-acquisition
Primary Category
Psychology Today
marketing-patient-acquisition
GoodTherapy
marketing-patient-acquisition
TherapyDen
marketing-patient-acquisition
Zencare
marketing-patient-acquisition
Founded
Unknown
Unknown
Unknown
Unknown
Founded
Psychology Today
Unknown
GoodTherapy
Unknown
TherapyDen
Unknown
Zencare
Unknown
Best For
Solo practitioners building a caseload; Therapists accepting insurance who want to be found; New practices needing patient acquisition
Therapists wanting multiple directory listings; Clinicians aligned with ethical practice emphasis; Practitioners seeking alternative to Psychology Today
LGBTQ+ affirming therapists; Providers serving marginalized communities; Therapists wanting low-cost marketing
Private-pay therapists in major metros; Clinicians wanting video introductions; Practices targeting higher-paying clients
Best For
Psychology Today
Solo practitioners building a caseload; Therapists accepting insurance who want to be found; New practices needing patient acquisition
GoodTherapy
Therapists wanting multiple directory listings; Clinicians aligned with ethical practice emphasis; Practitioners seeking alternative to Psychology Today
TherapyDen
LGBTQ+ affirming therapists; Providers serving marginalized communities; Therapists wanting low-cost marketing
Zencare
Private-pay therapists in major metros; Clinicians wanting video introductions; Practices targeting higher-paying clients

Pricing

Starting Price
$29.95/month
$29.95/month
Free basic, $15/month premium
$150/month
Starting Price
Psychology Today
$29.95/month
GoodTherapy
$29.95/month
TherapyDen
Free basic, $15/month premium
Zencare
$150/month
Pricing Model
Per provider/month
Per provider/month
Per provider/month
Per provider/month
Pricing Model
Psychology Today
Per provider/month
GoodTherapy
Per provider/month
TherapyDen
Per provider/month
Zencare
Per provider/month
Free Trial
No free trial
No free trial
Free tier available
No free trial
Free Trial
Psychology Today
No free trial
GoodTherapy
No free trial
TherapyDen
Free tier available
Zencare
No free trial
Pricing Details
Billed monthly. Annual billing may offer discount.
Annual billing available. Pricing comparable to Psychology Today.
Most affordable directory option with free tier.
Premium pricing reflects curation and video production. Metro area focus.
Pricing Details
Psychology Today
Billed monthly. Annual billing may offer discount.
GoodTherapy
Annual billing available. Pricing comparable to Psychology Today.
TherapyDen
Most affordable directory option with free tier.
Zencare
Premium pricing reflects curation and video production. Metro area focus.

Compliance & Security

HIPAA Compliant
No
No
No
No
HIPAA Compliant
Psychology Today
No
GoodTherapy
No
TherapyDen
No
Zencare
No
BAA Available
No
No
No
No
BAA Available
Psychology Today
No
GoodTherapy
No
TherapyDen
No
Zencare
No
SOC 2 Certified
Unknown
Unknown
Unknown
Unknown
SOC 2 Certified
Psychology Today
Unknown
GoodTherapy
Unknown
TherapyDen
Unknown
Zencare
Unknown
HITRUST Certified
Unknown
Unknown
Unknown
Unknown
HITRUST Certified
Psychology Today
Unknown
GoodTherapy
Unknown
TherapyDen
Unknown
Zencare
Unknown

Features

Mobile App
Yes
No
No
No
Mobile App
Psychology Today
Yes
GoodTherapy
No
TherapyDen
No
Zencare
No
Mental Health Specific
Yes
Yes
Yes
Yes
Mental Health Specific
Psychology Today
Yes
GoodTherapy
Yes
TherapyDen
Yes
Zencare
Yes

Integrations

Total Integrations
None listed
None listed
None listed
None listed
Total Integrations
Psychology Today
None listed
GoodTherapy
None listed
TherapyDen
None listed
Zencare
None listed

Support & Fit

Practice Sizes
Solo, Small (2-10), Medium (11-50)
Solo, Small (2-10)
Solo, Small (2-10)
Solo, Small (2-10)
Practice Sizes
Psychology Today
Solo, Small (2-10), Medium (11-50)
GoodTherapy
Solo, Small (2-10)
TherapyDen
Solo, Small (2-10)
Zencare
Solo, Small (2-10)
Customer Base
Unknown
Unknown
Unknown
Unknown
Customer Base
Psychology Today
Unknown
GoodTherapy
Unknown
TherapyDen
Unknown
Zencare
Unknown

Ready to Get Started?

Visit these tools to learn more or request a personalized demo.

Try Psychology Today
Try GoodTherapy
Try TherapyDen
Try Zencare
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Psychology Today
GoodTherapy
TherapyDen
Zencare