HeyPsych
Find SupportPractice ArchitectBrowseSearch

If you're in crisis, help is available 24/7

Call or text 988|More resources
HeyPsych

Better mental health starts with better decisions.

Learn about our clinical review process

Explore

  • Conditions
  • Treatments
  • Tools
  • Find Care

Resources

  • Learn
  • Assessments
  • Support & Crisis
  • For Clinicians

Company

  • About
  • Privacy
  • Terms
  • Contact

© 2026 HeyPsych. All rights reserved.

HeyPsych provides decision-support information. Not a substitute for professional medical advice.

Tools/Compare

GoodTherapy vs American Professional Agency

Show:
Detail:
Attribute
marketing-patient-acquisition

GoodTherapy

malpractice-insurance

American Professional Agency

American Professional Agency Inc.

GoodTherapy
American Professional Agency
Key Differencesat a glance
GoodTherapy:Purpose-built for mental health
American Professional Agency:Purpose-built for mental health

Overview

Tool Name
GoodTherapy
American Professional Agency
Tool Name
GoodTherapy
GoodTherapy
American Professional Agency
American Professional Agency
What It Is
Therapist directory emphasizing ethical practice and client education. $29.95/month for a searchable provider profile.
Specialized malpractice insurance for mental health and social service professionals since 1978.
What It Is
GoodTherapy
Therapist directory emphasizing ethical practice and client education. $29.95/month for a searchable provider profile.
American Professional Agency
Specialized malpractice insurance for mental health and social service professionals since 1978.
Primary Category
marketing-patient-acquisition
malpractice-insurance
Primary Category
GoodTherapy
marketing-patient-acquisition
American Professional Agency
malpractice-insurance
Founded
Unknown
Unknown
Founded
GoodTherapy
Unknown
American Professional Agency
Unknown
Best For
Therapists wanting multiple directory listings; Clinicians aligned with ethical practice emphasis; Practitioners seeking alternative to Psychology Today
LCSWs, LMFTs, and LPCs seeking competitive rates; Clinicians with multiple licenses or specialties; Group practices needing entity coverage
Best For
GoodTherapy
Therapists wanting multiple directory listings; Clinicians aligned with ethical practice emphasis; Practitioners seeking alternative to Psychology Today
American Professional Agency
LCSWs, LMFTs, and LPCs seeking competitive rates; Clinicians with multiple licenses or specialties; Group practices needing entity coverage

Pricing

Starting Price
$29.95/month
~$140/year
Starting Price
GoodTherapy
$29.95/month
American Professional Agency
~$140/year
Pricing Model
Per provider/month
flat-annual
Pricing Model
GoodTherapy
Per provider/month
American Professional Agency
flat-annual
Free Trial
No free trial
No free trial
Free Trial
GoodTherapy
No free trial
American Professional Agency
No free trial
Pricing Details
Annual billing available. Pricing comparable to Psychology Today.
Competitive rates with discounts for multiple years, claim-free history, and association memberships. Specialty endorsements available for additional modalities.
Pricing Details
GoodTherapy
Annual billing available. Pricing comparable to Psychology Today.
American Professional Agency
Competitive rates with discounts for multiple years, claim-free history, and association memberships. Specialty endorsements available for additional modalities.

Compliance & Security

HIPAA Compliant
No
No
HIPAA Compliant
GoodTherapy
No
American Professional Agency
No
BAA Available
No
No
BAA Available
GoodTherapy
No
American Professional Agency
No
SOC 2 Certified
Unknown
Unknown
SOC 2 Certified
GoodTherapy
Unknown
American Professional Agency
Unknown
HITRUST Certified
Unknown
Unknown
HITRUST Certified
GoodTherapy
Unknown
American Professional Agency
Unknown

Features

Mobile App
No
No
Mobile App
GoodTherapy
No
American Professional Agency
No
Mental Health Specific
Yes
Yes
Mental Health Specific
GoodTherapy
Yes
American Professional Agency
Yes

Integrations

Total Integrations
None listed
None listed
Total Integrations
GoodTherapy
None listed
American Professional Agency
None listed

Support & Fit

Practice Sizes
Solo, Small (2-10)
Solo, Small (2-10), Medium (11-50)
Practice Sizes
GoodTherapy
Solo, Small (2-10)
American Professional Agency
Solo, Small (2-10), Medium (11-50)
Customer Base
Unknown
Unknown
Customer Base
GoodTherapy
Unknown
American Professional Agency
Unknown

Ready to Get Started?

Visit these tools to learn more or request a personalized demo.

Try GoodTherapy
Try American Professional Agency
Browse all tools
GoodTherapy
American Professional Agency