Rula
Flat per-session pay ($70-90) with e-prescribing for prescribers, fast credentialing, and weekly payments across all 50 states.
Cost to join
Free to join
Pricing model
enterprise custom
Founded
2019
Overview
Rula (formerly Path Mental Health) is a virtual mental health provider network operating in all 50 states. Unlike revenue-sharing platforms, Rula offers flat per-session rates ranging from $70-90 depending on state and credentials, with prescribers typically earning higher rates. The platform handles credentialing, billing, and patient matching. Rula supports both therapists and psychiatric prescribers with integrated e-prescribing for controlled and non-controlled medications—a key differentiator from therapy-only platforms. Providers work as 1099 independent contractors with flexible scheduling and receive weekly direct deposit payments. Rula is in-network with major insurers including Optum, Cigna, Aetna, Anthem, and various Blue Cross Blue Shield plans. The platform provides steady client referrals through its matching system, though providers report that salary increases have been halted since 2024.
Best for
- ✓Therapists wanting predictable flat per-session pay (vs. variable revenue sharing)
- ✓Psychiatric prescribers (PMHNPs, psychiatrists) who need integrated e-prescribing
- ✓Clinicians seeking weekly direct deposit payments
- ✓Providers who prefer knowing exactly what they'll earn per session
- ✓Those wanting turnkey insurance billing without admin burden
Not ideal for
- !Clinicians building their own independent practice (credentials belong to Rula)
- !Therapists wanting to maximize per-session earnings (direct credentialing pays more)
- !Those expecting regular rate increases (raises halted since 2024)
- !Providers wanting control over payer contract negotiations
- !Clinicians who may want portable credentials when leaving
Pricing details
Free to join with flat per-session rates. No membership fees. Rula pays fixed amounts per session rather than revenue sharing. Rates vary by state and credentials.
HeyPsych Fairness Rating
52/100
Overall fairness score
pay fairness
Flat $70-90/session is predictable but rates frozen since 2024
credential portability
Credentials stay with Rula. Must re-credential if you leave
compensation transparency
Flat $70-90/session rates clearly stated upfront. Know exactly what you'll earn
rate stability
Rates frozen (not cut) since 2024—stable but stagnant
clinician founded
Tech-founded by Rowan Coe
payment speed
Weekly direct deposit
benefits protections
E-prescribing support for psychiatrists/PMHNPs
HeyPsych Fairness Rating v1.0: Weighted score across pay fairness (30%), credential portability (20%), compensation transparency (15%), rate stability (15%), clinician-founded (10%), payment speed (5%), and benefits (5%). Scale: A (80-100), B (65-79), C (50-64), D (35-49), F (<35).
What to watch out for
credential portability
Issue: Credentials belong to Rula, not you
Impact: If you leave, you lose panel access and must re-credential independently
Mitigation: Consider dual-credentialing if planning eventual independent practice
rate freeze
Issue: Salary/rate increases halted since 2024
Impact: Don't expect regular pay increases on the platform
Many therapy platforms have frozen or reduced rates amid market changes
flat rate tradeoff
prescriber focus
Therapy-only providers may find other platforms have stronger therapy features
Frequently asked questions
How much does Rula pay therapists?
Rula pays flat per-session rates ranging from $70-90 depending on your state and credentials. Unlike revenue-sharing platforms, you know exactly what you'll earn. However, rate increases have been halted since 2024.
Does Rula support e-prescribing?
Yes, Rula has integrated e-prescribing for psychiatric prescribers (psychiatrists, PMHNPs), including controlled substances where state law permits. This is a key differentiator from therapy-only platforms.
How does Rula compare to Headway or Grow Therapy?
Rula pays flat per-session rates ($70-90) while Headway and Grow use revenue sharing. With flat rates, you know exactly what you'll earn but don't benefit if insurers pay more. Rula uniquely supports prescribers with e-prescribing. All require giving up credential portability.
What happens if I leave Rula?
Your insurance credentials stay with Rula. You'd need to re-credential independently (60-120 days). This is the same credential lock-in as Headway, Grow, and Alma.
Is Rula free to join?
Yes, there are no membership fees. Rula pays you flat rates per session and handles all billing. The tradeoff is you don't control contract negotiations and rates have been frozen since 2024.
Company info
- Headquarters
- Los Angeles, California, USA
- Employees
- 200-500
- Funding status
- Venture-backed (Series B)
- Total raised
- $85M+
- Valuation
- ~$300M (estimated, 2022)
- Latest round
- Series B (2022) ($50M)
- Clinician-founded
- No
Founders
Rowan Coe
CEO & Co-Founder
Tech entrepreneur
Key investors
Founders Fund, BoxGroup, Quiet Capital
Smaller valuation than Headway/Alma, but offers flat per-session rates rather than revenue sharing